FAQs

AUMRUT Milk is the only cow milk brand in India whose quality is sealed with 7 promises: Purity, Healthy, Freshness, Adulteration Free, Hormone Free, Human-touch free and Milked with Hi-tech Dairy farming process. Unlike most of the Cow Milk brands in India we are NOT aggregators of milk, but producers of farm fresh milk, which travels straight from our farm to your family. At our state of the art hi-tech dairy farm we exercise stringent control over every single process and step thereof right from feed formulation to shipment of milk. Infact right from the selection of our cows, to their breeding, their pregnancy healthcare, feed management, regular medical supervision, fully automated milking process upto bottling and delivery of our wholesome cow milk to your family we manually supervise every step. We promise you that

1. We do NOT abuse our cows with hormones or steroids to stimulate excess milk production
2. We do NOT add any preservatives or additives for flavour enhancement as our Milk is naturally delicious
3. We do NOT add any bleaching agents to boost the whiteness of our milk
4. We ONLY design and feed high nutrition fodder to our cows
5. We ONLY milk our cows using state of the art milking equipment which is specially designed to ensure optimal comfort and compassion during the milking process
But DON’T believe us, just try our AUMRUT Milk once and you’ll realize that our AUMRUT milk like no other milk you’ve had before!

No. Currently we only have Cow's Whole Milk. The fat content of this milk is between 3.5 to 4%. However, our AUMRUT Milk is lighter than other toned milk available in the market, which is primarily Buffalo's milk.

Cow’s Whole milk is raw and pure milk from which none of it constituents have been removed, adjusted or added artificially. It is a non-standardised and non-commercialized milk where the fatcontent is not set to a particular value through additional milk processing. AUMRUT Cow’s Whole milk is pure milk retaining all its natural goodness as milked from the cow.

We advise you NOT to compare the AUMRUT whole milk from cows to the other conventional milk brands available in the market as most of them are Buffalo Milk. Also most often than not, the commercial milk brands add cream/fat to the milk in variable proportions to suit their diverse milk variants. On an average conventional full cream Buffalo milk brands contain 6% fat whereas AUMRUT milk contains natural milk fat in the range of 3.5% to 4%. This is the natural composition of Cow’s milk which infact makes it very easy to digest.

Our AUMRUT Milk is 100% farm fresh milk without any additives; hence our natural Solids Not Fat (SNF) content is relatively lower than other conventional milk brands. On the other hand, the milk brands available in the market have skimmed milk powder added into it that results in a thick and creamy curd.

Settling curd with AUMRUT Milk is a slightly different process and experience vis-à-vis the conventional brands. Please follow the following process to set curd with AUMRUT Milk:

a. While AUMRUT Milk is boiling, ensure that you add the curd culture almost 5 minutes prior to the boiling point of the milk and then continue maintaining the temperature of the milk.
b. We recommend you to use either curd culture made using AUMRUT Milk or buttermilk (chass) made using AUMRUT milk instead of readymade curd from the market.
c. Once you add the curd culture gentle mix it well throughout the milk and allow it to set for a few hours.

Yes. Pasteurization is a process that heats the milk at a specific temperature for a stipulated time; this ensures the heat kills all of the harmful bacteria while maintaining its nutrient value. This process makes it absolutely safe to drink AUMRUT Milk straight from our bottles when delivered to you.

Yes. Homogenization is the process of breaking down the fat molecules into smaller sized molecules to prevent cream layer formation on top of the bottle. This process has multiple benefits which include easier digestion due to smaller fat globules, flavour balance and better palatability of milk, richer milk flavour, softer curd formation, to name a few. Also homogenized milk is recommended for infants as it is very easy to digest for their delicate constitution.

No, you do NOT need to boil AUMRUT Milk. Since our milk is already pasteurized and homogenized, it can be consumed directly without boiling. We do recommend you to drink it chilled though! Cheers to you!

Good that you have already been on a cow milk diet! Well, the yellow milk colour is mainly due to presence of carotenoid. Some cow breeds produce milk which is naturally high in carotenoid, while some have low amounts. The yellow colour of cow’s milk varies with the cow’s breed, the food it dconsumes and other geographical and environmental factors too. Be rest assured, the absence of the yellow colour in our AUMRUT Milk is nothing to be concerned about!

Milk contains two major groups of proteins — casein and whey proteins. Of which the protein beta-casein makes up about 30 percent of the protein in cow's milk. A1 and A2 are two variants of beta-casein. A2 milk contains the A2 type of beta-casein protein whereas A1 milk contains A1 type of beta casein. The A1/A2 status of cattle is determined by the two alleles for beta-casein gene i.e. A1 and A2 and cattle may be homozygous for one type of protein (A1A1 or A2A2), or heterozygous (A1A2). A1A1 cattle would produce only A1 milk, A2A2 would produce only A2 milk and A1A2 cattle would produce milk with both A1 and A2 beta - casein. All our cows have been tested and certified to be homozygous for A2A2 type of protein and hence produce Pure A2 protein enriched milk only.

The structure of A2 protein is more comparable to human breast milk and is hence believed to be better digested by the human body. The difference between the milk protein in A1 and A2 milk is only one amino acid in its protein content – but this little difference potentially impacts how our bodies digest the milk. Some scientific research and studies conducted globally suggest that these A1 protein peptides (namely BCM-7) may be the trigger behind certain health conditions such as digestion issues, blood pressure, weak immune system, heart problems, diabetes, gut inflammation etc. However lack of any conclusive evidence from these studies can certainly keep one guessing. Hence if you already do face such health challenges A2 milk might be a better option for you and your family to derive your daily nutrition. Better be safe than sorry, right folks?

No, we do not provide A1 type of milk; we provide only certified A2 milk.

We provide sample test reports from FSSAI accredited labs on a periodic basis to give you assurance on the milk quality. All the subscribers are welcome to visit the farm with prior appointment, to experience the farm and the processes.

AUMRUT Milk is farm fresh raw milk. Our milk is raw, unprocessed with additives which often impart the standardization of colour, texture, consistency etc. to the packaged milk available in the market. These additives reduce the nutritional value of the milk and may even be harmful to your health! Our milk’s thickness may vary periodically owing to seasonal changes in the fodder enjoyed by our cows, their lactation cycles, weather etc. But one thing we do promise you: we will never add any un-natural harmful additives to counter this. Our milk is Pure, Raw and Un-adulterated.

AUMRUT Milk, when stored under refrigerated conditions will last for three days.